Privacy Policy
This Privacy Policy was last updated on 2026-07-01.
This Privacy Policy applies to airconditioningmerrimac.com.au (this website only) and explains what personal information Air Conditioning Merrimac collects, how it is used, and who it may be shared with. It does not apply to any other website, even one operated by the same business.
Air Conditioning Merrimac operates under a parent business that is fully licensed, insured and ARC-certified, Lic #83326 and ARC #L160535, and complies with the Australian Privacy Act 1988 and the Australian Privacy Principles (APPs) in how it handles your personal information. If you have any questions about how your information is handled, the contact details at the end of this policy are the fastest way to reach us.
By using this website, you consent to the collection and use of your information as described in this policy. If you do not agree with this policy, please do not submit personal information through the website or the contact form.
What Data We Collect
We collect information in three ways.
Information you give us:
- Name, phone number and email, when you submit the contact form
- Suburb, service requested, urgency and message details from the contact form
- Any other information you provide when you contact us by phone
Information collected automatically:
- Cookies and usage data, such as page views, time on page and scroll depth
- Device information, including browser, operating system, IP address and screen resolution
- Approximate location based on IP address
Information from third parties:
- Call metadata from WildJar, our call-tracking provider, when you call the tracking number listed on this site, including the number you called from and, if call recording is enabled, the recording itself
- Conversion data from Google Ads or other ad platforms if you arrived via a paid ad
We do not knowingly collect sensitive information such as health records, government identifiers or financial account details through this website. If you mention health or medical information when describing an air conditioning issue (for example, a medical need for climate control), we only use that detail to properly assess and complete your job.
How We Use Your Data
We use the information we collect for specific, limited purposes:
- To respond to your contact form submission or phone call
- To book and complete air conditioning work at your property
- To provide workmanship guarantee service or follow-up once you become a customer
- To improve the website and understand which pages help visitors, using Google Analytics
- To attribute which marketing channel a phone call or enquiry came from, using WildJar call tracking and Google Tag Manager
- To comply with legal obligations, including tax records and licence reporting
We do not use your personal information for any purpose beyond those listed above, and we do not use it to make automated decisions that have a legal or similarly significant effect on you.
Who We Share Your Data With
We only share data with the services this website actually uses:
- Cloudflare hosts the website and protects it from malicious traffic. Processing occurs in the United States, with a global edge network. See Cloudflare's privacy policy for details.
- Google Analytics 4 and Google Tag Manager analyse how the website is used. Processing occurs in the United States. See Google's privacy policy for details.
- WildJar tracks which marketing channel a phone call came from. Processing occurs in Australia. See WildJar's privacy policy for details.
- Our lead-management system receives contact form submissions so we can respond to your enquiry. The specific system may change over time; whichever one we use is chosen for its ability to keep your details secure and is used solely to manage our response to you.
We do not share your information with any other third party, and we do not sell your personal information. We do not use Facebook or Meta pixels, remarketing audiences, heatmap or session-recording tools, or any newsletter platform on this website. If that changes, this policy will be updated before any new service goes live.
Cookies
This website uses cookies, small text files stored on your device, to support analytics and tag management. Cookies help us understand how visitors use the site, which pages are useful, and how people find us, so we can improve it over time. We do not use cookies for advertising retargeting or to build a profile of you for sale to third parties.
You can disable cookies through your browser settings at any time, but some parts of the website may not work as intended if you do. Most browsers let you view, manage, and delete cookies from their settings or preferences menu. Check your browser's help section for instructions specific to the browser you are using.
How Long We Keep Your Data
- Contact form submissions: retained for 7 years, in line with standard Australian business record-keeping obligations
- Customer records for booked work: retained for 7 years
- Analytics data: retained per Google Analytics' default retention settings, currently 14 months
- Call recordings, if enabled: retained for 12 months, unless needed for an ongoing dispute
Your Rights
Under the Australian Privacy Principles, you have the right to:
- Access: ask what personal data we hold about you
- Correction: ask us to correct inaccurate or out-of-date data
- Deletion: ask us to delete your data, subject to our legal record-keeping requirements
- Complain: raise a concern with us directly first, using the contact details below, and we will investigate it properly. If it remains unresolved, you can contact the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au
We aim to respond to any access, correction or deletion request within a reasonable time. In some cases we may need to keep certain records to meet our legal obligations even after a deletion request, such as records relating to completed work or tax reporting; where this applies, we will explain which records must be retained and why.
Security
We take reasonable steps to protect the personal information we hold, including serving the website over HTTPS, using Cloudflare's security infrastructure to guard against malicious traffic, and applying access controls on our lead-management system so only authorised team members can view customer enquiries. No website can guarantee absolute security, and we do not make claims of unbreakable or guaranteed protection, but we work to keep your information protected using current, reasonable measures and review those measures as our systems change.
Children's Data
This website is not directed at children under 16, and we do not knowingly collect personal information from children. If a parent or guardian believes their child has submitted information to us, please contact us using the details below and we will remove it.
Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be reflected on this page with a new "last updated" date. Continued use of the website after an update means you accept the updated policy.
How to Contact Us
- Business: Air Conditioning Merrimac
- Operating under: a parent business that is fully licensed, insured and ARC-certified, Lic #83326, ARC #L160535
- Phone: (07) 5661 9513
- Website: airconditioningmerrimac.com.au
For privacy questions or to exercise any of the rights above, call us on (07) 5661 9513. See also our Terms of Use.